Gruppo Conet was founded in 2010 in Milan, Italy, initially operating in the tourism services sector with the launch of MilanoCard, the city’s first official city card. During its first ten years, the Group strengthened its expertise in tourism services, particularly in urban mobility. It later began diversifying its business areas by investing in the fields of mental health, communication, and culture.

The Group’s mission and distinctive feature lie in its ability to create synergies both within individual businesses and across different sectors. In every activity undertaken by the Group, the guiding principle is the creation of connections and interconnections—powerful drivers capable of unlocking the potential within people and organizations.